At 10:52 AM 4/6/98 -0400, you wrote:
> Your point is excellent. However, while the benefits of a
>Mercedes-Benz automobile are without need of an explanation, many people
>still find it necessary to buy a Chevrolet because their budget won't
>allow for a more expensive car.
> The benefits of any purchase must be thoroughly analyzed, but if the
>purchase is impossible due to high cost then the benefits of that
>purchase are zero.....no purchase has occurred!
Thanks for your reaction. I was wondering why there seems to be so little
discussion of the benefit side, and you make it clear that some cannot
afford it regardless of the benefits. I guess we would all fly airplanes if
they were cheaper!
Preston Smith CMC
New Product Dynamics tel: +1 (503) 248-0900
Portland, Oregon USA fax: +1 (503) 294-1192
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