rp-ml-2010: RE: [rp-ml] Quickparts- Johnny Quickparts Video Seri

From: Barnaby Wickham <editor_at_rapidtoday.com>
Date: Wed Feb 03 2010 - 03:35:04 EET

In theory, I agree. In reality, it doesn’t always work that way. History is filled with examples of inferior products and services that triumphed due to superior selling techniques or marketing budgets.

Of course, having an insanely great product makes things easier.

Barnaby Wickham

Editor

www.RapidToday.com

From: owner-rp-ml@rapid.lpt.fi [mailto:owner-rp-ml@rapid.lpt.fi] On Behalf Of G. Sachs
Sent: Tuesday, February 02, 2010 5:23 PM
To: rp-ml@rapid.lpt.fi
Subject: Re: [rp-ml] Quickparts- Johnny Quickparts Video Series

You've got to be kidding us! IMO, what a fantastic waste of time and money (but your "Quick Quote" was a good idea).

Look, you just can't sell this stuff like a "Sham-Wow". All the smoke and mirrors in the world, and all the lipstick in the world, won't help you sell the pig. All you have to do is deliver something of value to the customer and keep doing this, and the product will eventually sell itself. And, Apple will soon learn if its "iPad" is the latest, must-have, technology or just another technology 'pig' or feminine hygene product. What is your latest innovation? Is it "insanely great" (as Steve Jobs used to say) or just another waste of customers time? At least you didn't try calling any of your services "QuickFlow" (thanks for that)!

G.S.

_____

From: "Ron Hollis, President and CEO, Quickparts" <rhollis@quickparts.com>
To: "rp-ml@rapid.lpt.fi" <rp-ml@rapid.lpt.fi>
Cc: "Sarah Patterson, Quickparts Executive Administrator" <spatterson@quickparts.com>
Sent: Tue, February 2, 2010 2:57:43 PM
Subject: [rp-ml] Quickparts- Johnny Quickparts Video Series

Dear RP-MLer’s:

Quickparts launched a new video series starring Johnny Quickparts. He will be sharing his adventures in product development. Johnny is the star engineer in Better Be Running! Tools to Drive Design Success.

We are trying to make the technical topics of manufacturing more interesting and easier to access. Producing a series with a common character is a unique approach for marketing in manufacturing. Most manufacturing information is dull and boring. The video information that is available is typically shots of a machine doing something….great for 10 seconds, then dull after that….some may know the feeling…

We expect this to create additional interest in the world of engineering and manufacturing by applying creative and professional video to our topics.

There will be another 15 episodes this year and then the execs at NBC/CBS/ABC will decide if they cancel it (if they too busy, then we will decide the future).

Please check out the video…and say nice things.

http://www.youtube.com/user/JohnnyQuickparts

After 10 years, we are still trying to move the industry forward with technology and information. It’s fun to see what fresh approaches can do.

Ron

_______________________________

Ronald L. Hollis, Ph.D.
President and CEO

<mailto:rhollis@quickparts.com> rhollis@quickparts.com

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