Re: FW: Re[2]: Future of RP Re:Further Comments

From: Kyle Blake (kyleblak@snet.net)
Date: Thu Dec 17 1998 - 13:46:59 EET


There is a sneaker company that custom produces sneakers from your
individual specs they have on file.

Althought this is not widespread (or, I imagine, cheap) it may be that
the market is being seeded for mass customization. Customer expectation
is a highly powerful incentive for production innovations like rp/rm.

Kyle Blake

Brock Hinzmann wrote:

> Ken, How much extra for the bicycle seat would you be willing to pay
> to have it custom made to your personal design specifications (which
> will change as you lose wieght from all that exercise) at the Toys R
> Us or Kinko's Korner Rapid Manufacturing Center, based on the personal
> data you provide (by Internet or on a disk) and a design you choose
> from off some designer's Web site or on the OEM's Web site and is
> downloaded to the toy store or Kinko's? Does that matter to you or are
> you happy with the mass-produced seat provided by the OEM?
>
>
> Morgan, Ken wrote:
> >Real estate is expensive.
> >Shelf space in stores is highly coveted by toy manufacturers.
> >Warehouse space and handling is an expense for the toy stores.
> >Space inside shipping containers is an expense especially when
> >those containers are coming across the ocean from Asia.
> >
> >I am happy to pay the toy stores $10 or $15 bucks a piece to assemble
>
> >the fleet of bikes and trikes I have purchased.
> >
> >Ken Morgan
> >
> >For more information about the rp-ml, see http://ltk.hut.fi/rp-ml/
> >
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> >From: "Morgan, Ken" <MORGANKE@Mattel.com>
> >To: "'Steven'" <themissinglink@eznetinc.com>,
> > "'RP Mail List'"
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> >Subject: RE: FW: Re[2]: Future of RP Re:Further Comments
> >Date: Wed, 16 Dec 1998 12:57:09 -0800
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For more information about the rp-ml, see http://ltk.hut.fi/rp-ml/



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