Re: Product development savings chart

From: M. Burns (marshall@ennex.com) ((marshall@ennex.com))
Date: Thu Sep 19 1996 - 15:41:47 EEST


On Wed, 18 Sep 1996, Joe Frantz wrote:
> I have seen a chart in a few rapid companies' brochures that shows the
> advantages of making changes in the early part of the development cycle. On
> ...
> Does anyone know the source of this study and how I can get a copy?

Dear Joe,

     I believe this concept is originally attributed to Don Reinertsen in
a study he did when he was at McKinsey & Co. some years back. I'm not
sure where the study was originally published, but the idea is discussed
in Don's book, "Developing Products in Half the Time." Don teaches a
professional course at Caltech in Pasadena, and you can probably reach
him through them.

Best regards,
Marshall Burns
marshall@ennex.com

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